Story of Craft. Heart of India.
We bake minimalist pizzas with bold Indian soul — ethically sourced, obsessively crafted, and joyfully shared.
Our Story
Founded in 2016, White Crust grew from a micro pop-up in Pune to a nationwide craft pizzeria collective. We kept the dough simple: Indian wheat, cold fermentation, and respect for time.
As we expanded, we embraced regional produce — from Coorg pepper to Himachal apples — and partnered directly with small farms to make every pizza a seasonal postcard from India.
Our Mission
Make pizza lighter, kinder, and unmistakably Indian — with transparency across our supply chain and inclusivity at our tables.
- Source 80% ingredients from Indian farms
- Cut food waste by 50% by 2026
- Empower teams with fair growth pathways
Ethics & Sourcing
We publish crop cycles and purchase prices, and we pre-pay during shoulder seasons to reduce farmer risk.
Design & Craft
From dough hydration to UI polish, our obsession is the same: fewer, better, calmer.
Meet the Team
72-hour ferment evangelist; obsessed with crumb.
Designs fusion profiles from Malabar to Mumbai.
Builds circular systems, tracks our impact dashboard.
Crafts calm spaces and pixel-perfect interfaces.
Adapted for India
We tune recipes for climate, culture, and crop cycles — lighter cheese blends for warmer cities, millets in crusts for nutrient density, and spice levels you control.
Sustainability
- Solar-assisted ovens in Pune and Jaipur kitchens reduce energy draw during peak load.
- Reusable delivery totes and unbleached boxes cut packaging waste significantly.
- Compost partnerships with urban farms close the loop on food scraps.
Join the Tasting Circle
Monthly early tastings, behind-the-scenes, and offers tailored for you.